Learn how accounting measurement quantifies economic activities, enabling better business analysis and comparison through ...

Real-time measurement is key when proving how marketing is actually driving results for stakeholders and patients.

A new systematic historical and meta-analytic review published in the Journal of Affective Disorders found inconsistent and ...

Singh said reporting tracks media activity, but measurement shows its impact on the brand, adding that reporting is necessary ...

Experts say the next phase of retail media will be defined by how intelligently it is deployed, less about chasing scale and ...

If you've ever found yourself wanting to measure something but don't have a ruler or tape measure on hand, measuring apps on your phone can come to the rescue. They range from the fairly simple to ...

A program for calibration and routine testing of weighing instruments ensures accurate results. A measurement of any kind is affected by the errors and uncertainties that exist in that measurement ...

"I know it when I see it.” How do we define or quantify what we recognize instantly and viscerally, yet struggle to name or ...

Measuring stress involves assessing a person’s physiological responses to stressors and, to a lesser extent, understanding the possible triggers for stress. Measuring stress may help a person or their ...

New multi-year deal integrates Roku’s data to fuel Nielsen’s measurement suite. Roku gains access to Nielsen’s streaming ratings, showing The Roku Channel is the #2 streamin ...

Early in Chiefs-Commanders on Monday Night Football, the officials went to the NFL's new virtual measurement system. Zach Ertz had just caught a fourth-down pass right near the sticks. Did he have the ...

Nielsen and Roku have announced an expansion to their strategic partnership. Building on years of collaboration, this next ...