Adidas continues to sign some of the most lucrative deals with athletes, including legends from both basketball and soccer.

NEW YORK (Jan. 2, 2026) – adidas and Major League Soccer today unveiled the 2026 MLS Official Match Ball, a bold red, white, and blue design that celebrates the people, pitches, and passion that defin ...

Longtime collaborators Bape and Adidas are switching things up from their typical lifestyle-focused collections for their next project. This time, the streetwear brand is bringing its signature ...

This year’s World Cup is the first to take place on the continent since the United States hosted the tournament in 1994. It ...

Adidas are kicking off the year exactly as they mean to go on. The first Predator 26 colourway of the year is here, but it is ...

For Adidas soccer, light equals fast. First announced as a concept in 2013, Adidas will now make the sub-100-gram soccer cleat a reality with the launch of the adizero 99g as part of its Soccer ...

PORTLAND, Ore. / NEW YORK (August 2, 2017) – adidas and Major League Soccer today announce the extension of their long-term partnership through 2024. Marking adidas’ largest investment in soccer in ...

Fitness trackers, like Nike Plus and Apple Health, are great at measuring activity, but they’re not great at knowing exactly what your body is doing at any second during sports. A new project called ...

They're all gone. Every one of the four cleats that made Adidas soccer what it was have been discontinued. Predator? No more.11Pro, Nitrocharged? Erased.F50? Goodbye. Timed ahead of the Champions ...

Adidas director of soccer innovation Antonio Zea explains why replacing the controversial Jabulani in 2014, even after years of testing and testimonials from Lionel Messi and other stars, is still the ...

Forbes contributors publish independent expert analyses and insights. I cover the intersection of sports and money. Three-stripes is synonymous with adidas, which has been emblazoning its apparel and ...