Writing copy that persuades consumers to give your offering a try is no easy task. Companies in saturated markets battle with competitors to earn the trust of prospects through email marketing ...

Perhaps you're trying to write Web copy for the first time. Perhaps you're not a writer, but you're charged with developing content. Perhaps you're an interactive pro who's wrestling with difficult, ...

I can’t remember the last time a website I worked on was delayed for technical reasons. It’s never the coding that causes delays. It’s always the copy. Everyone thinks they can write copy until they ...