Google updated its documentation on how the Google Ads auction works to say, “We run different auctions for each ad location.

The initiative, spearheaded by Omnicom, provides ad industry visibility into the largely "black box" nature of ad auction ...

Google faces yet another EU antitrust probe, this time over allegations that it rigged search ad auctions by “artificially increasing the clearing price.” ...

Google Research and the University of Chicago earlier this year published a paper outlining a theoretical and practical framework for how ad auctions could work in the age of generative AI. The ...

Google has updated its "How the Google Ads auction works" page to add a line that says that Google will run different auctions for each ad location. The new text added to this page says: When someone ...

According to a Wednesday report by The Wall Street Journal, the advertising industry’s largest players are proposing new standards to Big Tech for transparency in the digital auctions that ...

One of the most powerful tools for competitive intel sits right inside your Google Ads account: the Auction Insights report. As long as you’re spending money on Search and Shopping, you can get an ...

The Trade Desk Founder and CEO Jeff Green onstage at the Prebid Summit. The Prebid Summit in New York City on Tuesday offered plenty of new details about The Trade Desk’s OpenAds and PubDesk products ...

LovedByAI launches a WordPress plugin to help small businesses earn organic mentions in AI answers as OpenAI prepares ...