Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Jason Hall Twenty percent ...

Explore the fundamentals of digital marketing, including its key types and channels like SEO, social media, and more. Learn ...

A bit of advice before you proceed: If you’re new to all this, school yourself on the basic types of content marketing with this quick-fire crash course of old favorites. But if you’re ready for some ...

(Ad) The new year is an exciting time for marketing. It's a blank page as last year fades in the background and a chance to start chasing new goals, finding new trends, and getting ahead in the new ...

There’s no doubt about it: Content continues to play a vital role in online marketing. By using quality content, large and small businesses and firms are able to connect with their target audiences ...

You’ve identified your target prospective customers, are consistent with your content creation, and leverage different content types to promote your product or service. Your content strategy seems ...