Opinions expressed by Entrepreneur contributors are their own. It is a common misconception that a company’s logo is the same as its brand. Unfortunately, branding and marketing are not that simple.

Branding is something you should be focusing on even in your startup days. It’s much easier (and more cost effective), to get your brand design right the first time, rather than fix it later. However, ...

Take an observant walk through a neighborhood described as “hip” (Brooklyn’s Williamsburg inevitably springs to mind), and you’ll find yourself in the midst of a typographic trend: the resurgence of ...

A successful brand design strategy starts with a profound understanding of the audience. Knowing precisely who the brand should speak to determines how the branding will resonate across different ...

Branding consistency ensures your organization and the values it represents remain recognizable across all communications channels. It is essential not only for building brand recognition but also to ...