When we hear the term CRM, we typically think of generating leads and bolstering sales funnels, and to be sure, a major benefit of any CRM platform is to build your company’s bottom line by giving you ...

With all the excitement around Salesforce’s growth, has building customer relationships grown as well? For some, a CRM is viewed simply as what the acronym (customer relationship management) stands ...

In today’s competitive market, customer relationship management (CRM) tools have become vital for streamlining operations, managing customer relationships and driving business growth. However, as ...

CRM has been around for more than a decade now. What follows are 12 critical lessons that have been learned from the history of CRM implementations that companies must heed to ensure that they build ...

Enterprises expend considerable effort to understand their customers and provide a superior experience and enhanced services to them, but still, they see an enormous difference between their ...

The increase in adoption of social media across media, high-tech, consumer goods, and retail sectors has been prolific during the past few years, and is set to expand into other industries during the ...

This is Part 2 of the Retail TouchPoints SMB report. Part 1 of the report appeared in the Nov. 26 th newsletter. CRM, personalized email strategies and financial management tools are among the smart ...

The bottom line is that despite promising a 360 degree view of the customer, and all the benefits of that level of visibility into customer relationships, CRM systems continue to suffer from lack of ...

So for some reason, one day about a year and a half ago I decided that it would be a good idea to build a house. Not sure exactly why I thought adding this to my never-ending list of existing projects ...