Google launches A/B testing for Performance Max assets (Beta)

Google’s new Beta lets Performance Max advertisers A/B test asset sets, expanding last year’s retail experiment to all ...
Forbes

A/B Testing & Beyond: Understanding Campaign Optimization

Dave Foster is CEO of AvreaFoster, a brand and marketing agency that helps B2B companies use the power of their brand to grow business. The great irony of digital marketing is that you need to put a ...

Reddit Introduces Max Campaigns, Its New Automated Campaign Type

Reddit introduces Max campaigns, a new automated campaign type designed to simplify setup, improve performance, and provide ...