Pepsi gives the Coke bear the Pepsi Challenge for Super Bowl.
As PepsiCo revives the Pepsi Challenge, it's also offering an Instagram-ready lesson in challenger-brand marketing.
Pepsi officially reignited one of the longest-running rivalries in the beverage industry, and is using the 2026 Super Bowl ...
A new study accuses two soft drink giants of having a cozy relationship with health and medical groups, even being a sponsor for them. The report says Coca-Cola and Pepsi have sponsored 96 health ...
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