CSR activity is taken up because companies recognise the need to have a heart and a soul so that they are seen as ‘part of society'. And come to think of it, this could account for why sometimes, as ...

Something of an institution in Thailand, energy drink brand Red Bull wanted to make use of its status to promote volunteer spirit among the country’s people. Working alongside creative agency ...

This is a preview. Log in through your library . Abstract This paper aims to contribute to the present debate about business ethics and Corporate Social Responsibility (CSR) that the Journal of ...

Companies achieve remarkable things. They create products for customers, financial returns for investors, and jobs for employees. At the same time, they develop medications that cure deadly diseases, ...

Red Bull used its high visibility in Thailand to initiate a CSR programme that would strengthen its standing in the market. Something of an institution in Thailand, energy drink brand Red Bull wanted ...