According to a recent survey by the American ANA (Association of National Advertisers), 59% of brands choose their agency partnerships on cost alone. That statistic should terrify every agency leader ...

There have been many transitions in the ad industry over the last 40 years. Those old enough will remember the transition into ‘desktop publishing’ (DTP) where manual layouts turned into blueprints ...

If you have a background in marketing and communications, an advertising agency could be a smart startup option. Here's what ...

Artificial intelligence’s ability to speed up mundane tasks, bring ideas to life faster and drive down costs is a dream for advertisers under pressure to save money while producing exponential pieces ...

As marketing leaders, we’ve witnessed the digital revolution reshape advertising. Traditional agencies—once celebrated for their cultural influence—have been disrupted by the digital era. The rise of ...

The income structures within advertising agencies have shifted dramatically over the last century, with generative AI poised to disrupt them once more. This analysis traces the historical evolution of ...

For most of the industrial age, technology has acted as a tailwind for creators, powering an age of mass culture that supported a professional class of working artists. However, more recently, the ...

Orchard will spearhead creative duties while PHD’s data-driven platform Omni aims to tap into new audiences for the QSR. The agency roster shakeup aligns Firehouse Subs’ marketing services model with ...