Much like boxing, creativity has a definite set of different styles and techniques – all each as important as the next and critical to achieving that creative excellence. Creativity is fundamentally ...

The creative department of an advertising agency or in-house marketing department relies much more on facts and figures than concepts and slogans. The bottom-line goal of any advertising idea should ...

The creative side projects will always be more fun, but getting work done requires a certain amount of balance. Here’s how to make time for both the bacon and the lettuce. Whenever I eat a Cobb salad, ...

I’m a woman and I’m a creative – I’m a "female creative", apparently. I work in a team with my creative partner who is male but, unlike me, he doesn’t have a gendered title. We’ve worked together ...