Media agencies were rated as better at finding efficiencies than creative agencies, with 45.8% of CMOs ranking their media ...

The survey, conducted among 130 U.S. marketing and advertising agency professionals, also found that a third of campaigns (34%) don’t resonate with their target audience or generate new leads (35%).

As marketing leaders, we’ve witnessed the digital revolution reshape advertising. Traditional agencies—once celebrated for their cultural influence—have been disrupted by the digital era. The rise of ...

Residence, the global network of creative companies, has acquired strategic and social creative agency OK COOL, as part of ...

Springboards, a creative tool built to inspire creativity in advertising, has released a new piece of AI-created work that ...

Introducing Fresh Juice, a new collaborative creative agency co-founded by three cultural leaders: Che Kothari, Tanisha Scott, and Kieran Khan. With a vast background in music, arts, entertainment, ...

PORTLAND, Ore., Dec. 8, 2025 /PRNewswire/ -- Rain the Growth Agency, the leading independent full-service advertising agency, announced today the launch of "Where Our Gals At," a touching new pro bono ...

“McCann Riga” has been named this year’s best creative agency in the Baltics. This title is awarded based on an overall ranking compiled from the most significant international advertising and ...

If you have a background in marketing and communications, an advertising agency could be a smart startup option. Here's what ...

Leo Burnett was on a winning streak at this year’s Campaign Agency of the Year Greater China awards. The Publicis-owned creative powerhouse picked up multiple metals at the gala held in Shanghai.

As campaign complexity surges, new research spotlights how project professionals are powering marketing creativity and business impact Creative leaders today face mounting pressure to deliver bold, ...