Although thought leaders love to pontificate about the convergence of media and creative on stage at industry conferences, media and creative teams at most brands operate as if they’re allergic to ...
By fusing behavioral data, real-time analytics and generative AI, the industry is entering a new era: attention hacking at ...
Creative is a strong performance lever. In fact, ad creative is responsible for nearly half of sales lift, which is more than reach, recency and targeting combined, according to recent data from ...
Forbes contributors publish independent expert analyses and insights. Randy Bean is a noted Senior Advisor, Author, Speaker, Founder, & CEO. This article is more than 3 years old. George Clooney, ...
SAN FRANCISCO, Oct. 28, 2025 /PRNewswire/ -- Segwise, the AI-first ad creatives platform, announced the launch of AI Creative Analytics, a new tool that helps marketers find winning patterns in their ...
The new collaboration enables marketers and social media managers to seamlessly create creative content and measure performance without switching platforms, saving time and streamlining workflows ...
DataAlly, an AI-powered marketing analytics platform, has announced the launch of the beta testing phase of its platform, which focuses entirely on Facebook ad creative performance. This cutting-edge ...
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