Analytics, at its core, is leveraging data for measuring and improving business outcomes. Management guru Peter Drucker once said, “What gets measured gets managed.” Basically, effectively measuring ...

Earlier today, iSpot, a TV audience and ad measurement company announced it had acquired 605, a next-generation measurement and attribution company. The cost of the acquisition was not disclosed. The ...

The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes. By Rick Porter Television Business Editor Nielsen has won accreditation for ...

As privacy rules reshape ad tech, TV measurement is getting harder. Tatari’s Benjamin Heaton explains what’s broken and how ...

Digital marketing and analytics leaders within pharmaceutical companies and advertising agencies are increasingly frustrated with the lack of visibility into what makes up campaign performance ...

In September 2021, the media industry received a wake-up call when the MRC suspended Nielsen’s accreditation for its national and local TV ratings services. This suspension came after it was revealed ...

RESTON, Va.—Comscore has named Frank Friedman as its new chief data and analytics officer and head of measurement. Friedman, who has a career spanning agency, research, publishing, and client ...

With each new subwoofer review published, we are now typically uploading an Excel spreadsheet of all subwoofers tested to that point. This can be seen on the main page of this article and any recent ...

Test vendors use AI and machine learning to handle massive data volumes from complex electronics and detect hard-to-find ...