Six years ago, I wrote (with colleague Jennifer Riel) a Harvard Business Review article on functional strategy. But the questions about functional strategy keep coming unabated. It is a vexatious ...
The classical definition of strategy, as it was coined by Alfred Chandler in 1962, is that “strategy is the determination of the basic long-term goals of an enterprise, and the adoption of courses of ...
We all agree we need a strategy for marketing technology. So why can't we agree on a definition? When you search the web for definitions of “strategy,” they all sound reasonable ... except to all the ...
Forbes contributors publish independent expert analyses and insights. I write about the shifting workplace and the new employee experience. I often joke that people leaders within an organization are ...
Editor’s Note: This is an excerpt from a roundtable “Remembering Colin Gray” from our sister publication, the Texas National Security Review. Be sure to check out the full roundtable. I strongly ...