Differentiated marketing can be the key to success for small businesses trying to compete with larger, older or national brands. It can also help you target different target customer groups without ...

The marketing strategy you choose must take into account two general factors -- your advertising budget and your target demographic. An ample budget provides more options and a greater chance for ...

If I had a dollar for every time I’ve heard (or used) the phrase “differentiate or die” I could retire, but it’s a neat mantra for B2B marketers. And now brand differentiation is data-backed, too. New ...