FUJIFILM Australia has posted a video where DP Sam Tolhurst talks about the FUJIFILM film simulations and color science behind the.

For hundreds of years, humans have used cameras to capture everything from landscapes — like the breathtaking destinations every photographer needs to visit — to key moments in history for future ...

You don’t want the camera’s auto white balance filtering out the golden glow of a sunset or the deep blue of pre-dawn light. These are the very things you want to capture. And by setting the camera to ...