Michael D'Amico of D'Amico & Pettinicchi utilizes the firm's in-house facility to conduct focus groups and mock trials to prepare for trial and other stages of litigation. The utilization of their ...

Jury testing is a powerful tool in litigation, and attorneys would be well served to think about their cases as studies worthy of experimentation. Cases are not mysteries to be solved; they are a ...

What happens when you bring real users into the room before launching a product or redesigning a brand? We recently conducted three usability-focused group sessions—one for a major real estate ...