We don't always think about it, but sound can be as important to identifying a brand as any graphical logo. Netflix's 'ta-dum' instantly brings the streaming service's logo to mind. Apple's startup ...

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Wikipedia is arguably one of the most well-known brands in the world. Which means you’ve most likely ...

Visual logos get all the love, and for good reason. Human beings tend to be focused on visuals as a primary means of interpreting the world. But our other senses are just as powerful, and corporations ...

Frito-lay brand Tostitos launched a sonic logo in January and is now rolling it out more broadly, according to information shared with Marketing Dive. The 1.5 second-long sound is meant to remind ...