This was the third core update and fourth confirmed Google update in 2025. The December core update will take up to three weeks to rollout.

Google announced a major quantum breakthrough using its Willow chip and the Quantum Echoes algorithm. The new method performed a complex physics task 13,000 times faster than the world’s fastest ...

Google’s Willow quantum computer is delivering. “Today, we’re announcing research that shows—for the first time in history—that a quantum computer can successfully run a verifiable algorithm on ...

Google’s AI bidding can scale spend while eroding efficiency. Learn where to intervene to protect PPC performance.

Google has demonstrated a 13,000 times speedup for the Quantum Echoes algorithm using its Willow quantum chip. The feat is repeatable, according to the company, and it paves the way toward real-world ...

Well, Google has announced just that—a "major algorithmic breakthrough" that certainly seems like a hurdle tumbling away in the distance, thanks to the also-esoteric Quantum Echoes algorithm. Google ...

Google made a big shakeup to the cryptography world by announcing a public collision in the SHA-1 algorithm. The Wall Street Journal's Robert McMillan breaks down what this means for web security.

In this edition of Ask An SEO, we address a familiar challenge for marketers: How do you keep stakeholders from abandoning SEO when algorithm updates cause traffic drops? This is an all-too-common ...