Gucci has opened a persistent digital space on Roblox, per a press release shared with sister publication Marketing Dive. Previously, the luxury brand opened the Gucci Garden in Roblox in May 2021. A ...
The metaverse is making room for Gucci with a virtual iteration of its interactive Florence-based Gucci Garden on the global gaming platform Roblox. Synchronously with the opening of the House’s Gucci ...