Greeting cards are big business. People need them for countless occasions. Not only do they send them to mark births, deaths, graduations and anniversaries, but they also send them just to add cheer ...

Greeting cards remain a big part of a mass retailer’s merchandising plan. According to Steven Gimbelman, CEO and president of Designer Greetings, independent and smaller retailers can benefit from his ...

Start by stocking a wide selection of greeting cards and associated stationery items, because according to industry observers, a well-merchandised greeting card department can dramatically boost both ...