New research suggests artificial intelligence can match the top 1% of human thinkers on a standard test for creativity. New research from the University of Montana and its partners suggests artificial ...

Advertising is the most effective way to bring your game to the attention of a wider audience. While it isn’t unheard of to see games become hits thanks to positive word of mouth, these games are the ...

As ecommerce advertising becomes more expensive on Facebook, Jeremy Bloom, co-founder and chief revenue officer of tech startup Marpipe, said that brands need to take a data-driven approach to ...

Chris d’Eon is a marketing educator, author, and consultant. He teaches at Birdrock Training and is co-author of “Leads Good, Sales Better.” Improving your marketing results requires a solid testing ...

When running a Meta Ads campaign, creative should be at the center of your strategy. As targeting options have become more limited in the platform from the super-granular segments available in years ...