Think about the iconic brand names you know: Apple, Target, McDonald’s, Gap. What images come to mind? For many of us, probably their logos. That’s because whether it’s an apple or big golden arches, ...

If handled correctly, a logo can be the most powerful tool for a designer when promoting a brand. However, when all they have to work with is shape and colour, how can they judge the difference ...

Think of your logo as more than your name in pretty type: it needs to be the essence of your brand identity. Your brand identity is markedly affected by the psychology of font, color and shape, which ...