To anyone working outside of marketing or the tech world in general, the term ‘martech’ might sound like just another sales and marketing portmanteau in a long line of technologies, which include ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Your marketing technology, or martech, platforms and infrastructure have a profound impact ...

In today's fast-paced digital world where attention is a scarce commodity, crafting the perfect marketing strategy has become more crucial than ever And at the heart of every successful marketing ...

With budgets always on the list of big CX challenges, it's time to unify and streamline your martech stack to make it more effective and efficient. A marketing technology stack, or martech stack, is ...

Like many of you, I regularly incorporate AI tools to keep up with marketing and martech trends. They provide me with summaries and extract insights that I either agree or disagree with. While ...

It is not uncommon for martech stacks to have components with overlapping functionality. While some overlap is intentional, too much can lead to wasted budget, unnecessary complexity and ...

Yonas Beshawred, founder and CEO of San Francisco-based StackShare, noticed a funny thing about a year ago: more developers were coming to the site interested in, and knowledgeable about, the martech ...

As India’s MarTech landscape matures, organisational priorities have shifted. With investments in MarTech growing year-on-year, the CFO is ringing alarm bells to reign in escalating costs.

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CMO at Tealium, former CMO at Engagio (acquired by Demandbase) and former GVP Global Marketing at Marketo, an Adobe company. 2022 is on track to be the first trillion-dollar year for e-commerce, ...

The retail industry has a new player on the block, and it's changing the way we shop at breakneck speed. Quick commerce, or "q-commerce" for short, has swiftly emerged as a retail phenomenon, catering ...

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