Yesterday I wrote about how the lack of a standard unit of measurement was detrimental to the OTT industry. Today, we’ll look at how digital video providers like Facebook and YouTube are facing the ...

Tubular Labs is hoping its Tubular Video Ratings metric will become the standard for measuring the impact of branded video. The metric is designed to measure publisher- and influencer-created branded ...

As long as I can remember, there has been standard measuring equipment for cooking. That hasn’t always been the case. Is measuring accurately important? According to The Original Boston Cooking-School ...

FASB issued a new standard Tuesday designed to improve the recognition and measurement of financial instruments through targeted changes to existing GAAP. Public and private companies, not-for-profits ...

The number of ions belonging to various elements in a sample reveals a particular narrative. In foods and beverages, certain limits for various ions are established to protect health and guarantee a ...

Arguments abound about the best way to measure digital campaign effectiveness; but no industry standard exists. ExchangeWire talked to Tim Geenen (pictured below), director of strategy and innovation, ...