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Data clean rooms: What you need to know

The way marketers use data is shifting fast, mainly because of privacy laws like GDPR and CCPA. Companies are under pressure to find new ways to analyze performance, target audiences and share data — ...
adexchanger

Clean Rooms May Not Be As “Clean” As Advertisers Think

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Drew Stein, CEO of Audigent. Clean rooms ...
adexchanger

Clean Rooms Alone Won’t Solve TV Measurement

Clean rooms are the ad tech industry’s answer to data privacy concerns while parading the idea of interoperability. Or is it the answer to interoperability while parading privacy? While ad tech ...
Campaign Asia

Bye-bye standalone clean rooms, hello data collaboration platforms

Think back to before AI dominated adtech headlines, and clean rooms were all the hype. They promised to solve issues such as siloed data, eroding identifiable signals, and increasingly strict privacy ...
Food

Inside Kellanova’s clean room: How a new AI data strategy drove 36% gains for Special K

So-called “clean rooms” may not be widely used in CPG marketing – yet – but a Kellanova pilot demonstrates how secure, privacy-safe data sharing between brands, retailers and other stakeholders can ...