Businesses are only successful if they understand what their customers want and need, how they behave and even how they feel. Even if you have an offering that you already know is—or will be—a hit, ...

Understanding customers’ needs and feedback has always been important for businesses. But it’s not just about identifying whether customers are satisfied or dissatisfied; the real value lies in ...

Customer sentiment is the emotional tone or attitude expressed by customers toward a brand, product or service. Understanding this can give companies a significant advantage in shaping business ...

Both customers and service providers must grasp the difference between a technology “deployment” and an “installation” to avoid shortcomings in security system usability, reliability, and operational ...

Social listening is the process of monitoring and analyzing social media conversations to understand customer needs and preferences. It is a valuable tool for businesses of all sizes, as it can help ...

Every successful business has one thing in common: a compelling value proposition. Here’s how to create one. A good value proposition makes customers choose one product or service over another. Yet, ...

Budgets of companies and customers alike have been tightening by the minute, causing many businesses to ramp up their customer acquisition efforts drastically. It's an understandable reaction to tough ...

Learn why data-driven marketing is becoming a key tool for SMEs to deliver effective campaigns that profitably engage their customers. Good quality data is the fuel of a successful data-driven ...

Opinions expressed by Entrepreneur contributors are their own. Align teams for a seamless customer journey and foster cross-functional collaboration for success. Build trust through authentic customer ...

Researchers from San Diego State University, Rutgers University, and Vienna University of Economics and Business published a new Journal of Marketing article that examines how to translate customer ...

Opinions expressed by Entrepreneur contributors are their own. User research is an essential foundation for understanding customers’ needs. Its insights should inform every decision made about the ...

Zendesk, Inc. (NYSE: ZEN) has launched Insights, its next-generation analytics tool for organizations to measure and visualize the impact of their customer service interactions managed through its ...