Culture Secretary Maria Miller today launched a tourism partnership strategy for Britain which calls for the travel industry and the government, together with key public and private sector bodies, to ...

Enjoying the momentum of a record 2016 and reporting strong numbers thus far in 2017, Britain is continuing to court potential visitors with a strategy that seeks to promote the U.K.'s attractions ...

NEW YORK -- VisitBritain took the "book" out of booking with the latest edition of its travel agent guide, replacing the print version that has been offered to U.S. retailers for almost 30 years with ...

VisitBritain is leveraging the power of Sport Tourism in its new marketing campaign, which features billboard adverts of Olympic athletes in some of the country’s favourite tourism hotspots. The ...