The obvious difference between business-to-business and consumer websites is the immediacy of conversion. B-to-b sales cycles are usually much longer, and often incorporate live salespeople and ...

Many financial institutions spend considerable time, resources and money on usability testing for their Web site…and with good reason. Usability testing is a critical qualitative step for identifying ...

JHU Sheridan Libraries launched a new website in July, and now staff are digging deep to figure out how to make it even better for students, faculty, and staff. If you would like to help, please fill ...

Usability testing on friends and family is a good start, but are they really going to give you an honest answer? When it comes to planning usability tests, it remains surprisingly difficult for many ...

Usability testing is an invaluable research method that involves observing representative users interacting with your product to assess how easy or difficult it is to use. The key benefits of this ...

So, you’ve developed your site and done what you can to improve its search engine ranking, but what about website usability? You might have come across the term “website usability” in a number of ...

Usability is a crucial part of running a successful website. Broken links, bad contrast, text blocks, over-complicated designs, technical clutter . . . these can spell death for both website traffic ...

Your business has a purpose – whether it’s selling pizzas, beard wax, or copywriting services. The function of your website is to guide and persuade your potential buyers and users toward that purpose ...