On the heels of Accenture’s acquisition of digital marketing and strategy consultancy Acquity Group and the announcement that followed of a partnership with ecommerce platform hybris, executives from ...

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I attended last week’s Hybris Digital Conference in Munich and one of the event’s announcements concerned the new SAP Hybris Revenue Cloud offering. SAP Hybris Revenue Cloud works as a stand-alone ...

Back office software giant SAP has long coveted a leadership position in the front office, especially as digital transformation has become the initiative du jour at enterprises around the globe. The ...

After buying e-commerce firm Hybris last year and targeted sales specialist SeeWhy in May, SAP has now brought all its CRM and marketing products into an integrated suite. The enterprise software ...

Carsten Thoma, president of SAP Hybris, gives us his rundown on the company’s focus for creating an enablement and engagement platform. Having attended SAP Hybris’ Global Summits in Munich the past ...

The name may not roll easily off the tongue but SAP Hybris is hoping that YaaS, its new Hybris as-a-Service platform, will help it strike a blow to Salesforce. [Disclosure: SAP Hybris announced the ...

SAP has given customers a peek into how it will compete with the likes of Oracle and IBM in the growing market around CEM (customer experience management) software with the acquisition of commerce ...

SAP has announced an incursion into the CRM market with its intention to purchase Hybris, a Switzerland-based customer relationship management (CRM) supplier. Bill McDermott (pictured), co-CEO of SAP, ...