In a groundbreaking shift for the marketing world, artificial intelligence (AI) is granting professionals a power previously out of reach—the ability to deeply understand the elusive “WHY” behind ...

Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...

A thriving business requires constant market research to appeal to customers. Here are tips and strategies to start doing market research like a pro.

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

I’ve been working in market research for my entire career spanning a 30-year period, including leading large teams and building my own successful agency. I’m someone who is curious and open to change, ...

When Mario Carrasco was a high school English teacher, he never thought a career change would wind up with him becoming the head of a multi-million dollar company. Carrasco co-founded ThinkNow, a ...

Janet Lam is an AI solutions expert and the founder of Building Blocks Business Planning, helping businesses thrive through innovation. Economic uncertainty can leave even experienced business owners ...

Start-ups in general have limited resources (time, funds, people), so making decisions with as little risk as possible is crucial. For disabled entrepreneurs, there may be additional challenges, such ...