Games such as the Pop-Tarts and Cheez-It Bowls capture the spirit of college football, so it’s no shock they’ve become wildly ...

The newly reimagined bowl is centered around “player expression, sound, celebration and swagger,” according to organizers.

The Cheez-It Citrus Bowl is stepping up its game for the Texas Longhorns versus the Michigan Wolverines. The bowl game, which ...

When fans descend on Orlando’s Camping World Stadium Dec. 31 for the Cheez-It Citrus Bowl, it marks a major fan experience opportunity for the popular cracker brand. This year that includes a range of ...

The brand’s Citrus Bowl takeover promises big energy, bigger personality, and a fan-favorite mascot stepping back into the spotlight. Cheez-It is debuting Cheez-It–crusted turkey legs at the Citrus ...

You need more than just delicious, cheesy snacks — Cheez-It is debuting a deep-fried, Cheez-It-crusted turkey leg at the ...

Cheez-It has decided to reveal a massive food item ahead of the Citrus Bowl, as they have created a cheezy-crusted turkey leg ...

Cheez-It is teaming up with Big Dave’s Cheesesteaks to debut a limited-time twist on its iconic Philly classics. Now through ...

While football is the main attraction of the annual New Year’s Eve Cheez-It Citrus Bowl in Orlando, this year’s event will also feature a musical star. Country music singer-songwriter Jordan Davis ...

CHICAGO, Nov. 17, 2025 /PRNewswire/ -- He's back. The beloved mascot Prince Cheddward will officially return to the 2025 Cheez-It® Citrus Bowl on Dec. 31. With his crown polished and signature swagger ...