LONDON — Swedish furniture company IKEA has announced that it is looking for real people to work at its virtual store on Roblox at the end of June. The Roblox game is called “The Co-Worker Game,” ...

Swedish furniture chain IKEA announced it will be hiring 10 workers for an unconventional employment opportunity — inside an IKEA "store" in the video game Roblox. Opening June 24, "The Co-Worker Game ...

Ikea is opening a new store, and is hiring some workers to help. Best of all, it’s fully remote. The catch? It’s in Roblox. The Swedish home furnishing company announced on Monday that it’s launching ...

Swedish furniture store Ikea is opening up a virtual store in Roblox, and staffing it with real workers. Popular Swedish furniture store Ikea has announced that it’s opening up a virtual store in ...

While Roblox has become a go-to for brands that want to connect with younger consumers, Ikea is taking a fresh approach and focusing on potential employees. The activation is part of a larger push ...

Ikea is assembling a team of Roblox players to work at its virtual store—and you can even get paid for the job. The Swedish retailer announced in a press release Monday that it will be launching “The ...

Have you ever thought you’d be good at hawking digital meatballs or helping someone pick out the perfect Lack? Do you find yourself frequently lost in the haunted furniture store of the Roblox game ...

Hey, late-stage capitalism has reached a new and depressing milestone: Digital stores run by real people. Released in 2006, Roblox is a multi-platform multiplayer game that lets players use official ...

Your prayers have been answered. A fully functional virtual IKEA - yes the Swedish flat-pack furniture shop - opens in Roblox today, with ten people having earned the jobs that were on offer to work ...

Furniture chain Ikea says it's hiring real people to work inside a virtual store within the gaming platform Roblox. Ikea's virtual employees will be paid the same rate as a London co-worker — £13.15 / ...