The heart of any transaction—be it between you and your barista or between a Fortune 500 business and its software vendor—is a person-to-person interaction. But today’s data-saturated and ...

Why is the customer experience so important? Prioritizing the customer experience (CX) is crucial for any company's success. Organizations that are "customer experience-driven" consistently ...

In their earliest days, digital brand communications, like business-to-customer text messages, were revolutionary. Consumers benefited from direct access to deals and news about the brands they loved, ...

Putting the customer at the center of the business today is more than a phrase; It is a comprehensive strategy that any company that wants to become a leader in its industry must implement. However, ...

Customer service is the new competitive battleground. Businesses often rely on promotions, discounts and low prices to attract and retain customers. However, where low prices and promotions once ...

"Personalized" by Mark Abraham and David Edelman is a crucial read for CMOs and all other C-suite leaders aiming to integrate AI into their customer experience, as well as CDAOs and CIOs who want to ...

Marketers have spent the last decade chasing better customer data. However, for all the investment, most still struggle to get the insights they need to drive real results. Why? Because we’ve been ...

The power micro-moments in the customer experience spectrum How to capitalize on micro-moments to improve customer engagement and build strong relationships Hey entrepreneurs! You’re doing everything ...

Consumer behavior has become more complex and unpredictable. To effectively reach and engage customers, businesses must adopt a multichannel marketing approach, leveraging various online and offline ...

The most effective enterprise technology platforms streamline operations, drive innovation, and enable scalability while managing costs and risk. They help improve the overall productivity of ...

E-commerce retailers often consider the checkout experience an afterthought. After all, the customer has already found the product and decided to buy. All retailers need to do is ensure the customer’s ...

Retail supermarket owners and managers are embracing the concept of category management in an effort to beat back the increasing competition they are feeling from warehouse and club stores. Instead of ...