Why are log files important for SEO? For starters, they contain information that is not available elsewhere Log files are also one of the only ways to see Google’s actual behavior on your site. They ...

Have you ever puzzled over what image file types you should be using or if you really need to add file names and alt text to every image on your website for SEO’s sake? Don’t let these nitty-gritty ...

Columnist Glenn Gabe shares his troubleshooting process for identifying issues with robots.txt that led to a long, slow drop in traffic over time. I’ve written many times in the past about how ...