Roblox is one of today’s most popular virtual platforms, loved by gamers, creators and brands alike. More than 54 million subscribers log on to Roblox every day to play games, interact with other ...

Today at 6 p.m. EST, the Logan Square-based science center is launching an immersive Roblox experience called CurioCity. The Franklin Institute partnered with MELON, a metaverse development company, ...

Perhaps the last people you would expect to find on popular online gaming platform Roblox is an insurance company like AIA, but according to Prashant Agarwal, AIA's head of group customer and digital ...

When it comes to capturing video games’ current zeitgeist, few do it better than Gamefam. That’s not to say the 2019-founded outfit is conventional or typical. Far from it, in fact. For one, the team ...

Roblox has been successful in drawing new users, increasing revenue as the game-oriented metaverse improves its user experience. Now, as the company prepares to announce Q1 results, the challenge is ...

Marketers’ excitement over the metaverse has been, in large part, a demographic-driven story. Gen Z and Gen Alpha have flocked to multiplayer online games including Fortnite, Minecraft and Roblox for ...

Investment analyst Clay Griffin of MoffettNathanson, a boutique research firm, has expressed scepticism about Roblox's metaverse vision in a new report. Griffin suggests Roblox's vision for the future ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Gamefam, the developer known for creating games within platforms like ...

Sam Houser, one of the driving forces behind the rise of the Grand Theft Auto series and Rockstar North, has a battle cry. Or at least he used to. When things were going wrong, when one of Rockstar's ...

Roblox virtual makeup may be trendy, but player obsession with digital avatar customization has real-world implications. Major beauty brands such as Nars and Nyx are paying close attention to how ...