Semiotics, the system of signs asserting meaning by way of language and image, proves to be enormously relevant and valuable when looking at fashion photography as a means of communication. Fashion ...

Towards a semiotic theory of hegemony: Naming as hegemonic operation in Lotman and Laclau ...

What if every film, novel, and artwork followed invisible rules? From Saussure’s linguistics to Barthes’ semiotics, structuralism revealed the deep systems shaping how we create and interpret meaning ...

Perhaps the best way to understand what drove Roland Barthes, then a thirty-nine-year-old professor of literature, to begin writing the series of short essays later published as “Mythologies” is to ...

A few months ago, I began rereading Roland Barthes. Probably the greatest French critic of the last century, Barthes is associated, in the heads of most undergraduates and dilettantes, with two things ...

Hermès, the French luxury brand, has paid homage to the philosopher and semiotician Roland Barthes on the centennial of his birth, this November, by crafting a limited-edition silk scarf printed with ...

The marketing and management teams at furniture maker/retailer HSL have gone from never having heard of semiotics to being complete converts in the space of one project. In the minds of some, ...