Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product ...

AI is driving a new wave of marketing personalization, transforming Christmas iGaming promotions and rewriting festive ...

We tend to break things down into smaller components to make remembering easier. Event Segmentation Theory explains how we do ...

Holiday shopping is shifting as adults buy toys and tweens buy beauty. Age lines are blurring fast, forcing retailers to ...

Gone are the days when organizations can rely on open wireless access and securing only IT-issued devices with cloud-based ...

PRESSADVANTAGE – Rocket CRM has announced continued development and refinement of its marketing automation system, reflecting broader changes in how organizations manage communication, engagement ...

Experian’s Edu Castro and Dacy Yee share how data and technology are reshaping financial services to deliver trust and ...

Psympl(R), the Psychographic AI(TM) platform purpose-built for hyper-personalized engagement in consumer financial services, today announced its entry into the banking and credit union market through ...

The adoption of the FAIR model was pivotal in transforming our cybersecurity strategy into a measurable, business-aligned ...

Trust in scientists is high among secular people and very low among the ultra-Orthodox, who are culturally isolated and have minimal or no exposure to the general media.

Beyond fraud and regulation lies another limitation of traditional KYC: it provides little insight into player value or intent. In many iGaming operations, up to 80% of registrations result in ...