The heart of any transaction—be it between you and your barista or between a Fortune 500 business and its software vendor—is a person-to-person interaction. But today’s data-saturated and ...

Why is the customer experience so important? Prioritizing the customer experience (CX) is crucial for any company's success. Organizations that are "customer experience-driven" consistently ...

In their earliest days, digital brand communications, like business-to-customer text messages, were revolutionary. Consumers benefited from direct access to deals and news about the brands they loved, ...

Marketers have spent the last decade chasing better customer data. However, for all the investment, most still struggle to get the insights they need to drive real results. Why? Because we’ve been ...

The power micro-moments in the customer experience spectrum How to capitalize on micro-moments to improve customer engagement and build strong relationships Hey entrepreneurs! You’re doing everything ...

"Personalized" by Mark Abraham and David Edelman is a crucial read for CMOs and all other C-suite leaders aiming to integrate AI into their customer experience, as well as CDAOs and CIOs who want to ...

The smartphone has become the center of digital life. Every journey, from shopping to issue troubleshooting to entertainment, increasingly begins and ends on our mobile devices. For brands, this shift ...

Teradata has launched Autonomous Customer Intelligence, a software and services offering to transform raw data and customer signals into context-aware, real-time actions at scale. This enhancement to ...

Retail supermarket owners and managers are embracing the concept of category management in an effort to beat back the increasing competition they are feeling from warehouse and club stores. Instead of ...