Glow Up! was developed in collaboration with e.l.f.'s longtime partner eGen and Exclusible, marking e.l.f.'s first ...

Technology only succeeds when people forget it is technology and simply experience it as magic,” Justin-Caine Cavanas of ...

Even before "Sephora kids" — tweens dropping their allowances on high-end beauty products — became a TikTok phenomenon, ...

A Ralph Lauren Christmas is defined by rich textures: wool, velvet, leather, dark woods, classic tartan patterns, pine cones ...

Roblox is one of the world’s most popular kids’ games, but lawsuits around the country allege predators are hiding in plain sight.

E.l.f. Beauty is introducing a virtual makeup game and beauty experience called “Glow Up!” on Roblox. A beauty brand popular ...

I traveled to Roblox's headquarters to do a demo of a new safety feature it says will help protect child users.

The Forge, it's possible to change your race thanks to the Wizard, here's where to find him in both locations.

E.l.f. Beauty is introducing a virtual makeup game and beauty experience called “Glow Up!” on Roblox. A beauty brand popular with Gen Z continues expanding its partnership with an immersive gaming ...

Roblox has increasingly become a cultural hub for music fan engagement, as seen with recent artist activations from the likes of Yeat (Capitol Records), Lady Gaga (Interscope), Chappell Roan (Island ...

Kyasia Watson joined Roblox in 2009, when she was eight years old, drawn by a banner ad promising players could build their ...