A new study from Goa Institute of Management questions the effectiveness of user-generated social media content in driving ...

Study reveals user-generated content has no direct impact on brand engagement. Firm-generated content is key for building trust and loyalty.

A study by the Goa Institute of Management explores how firm-generated content on social media elevates brand engagement and trust, contrasting user-generated content which shows lesser impact. The ...

Social media experts say the latest influencer controversy shows users are growing tired of overconsumption and luxury ...

For CMOs planning the next holiday marketing strategy cycle, the lesson is to build holiday campaigns withstanding the ...

TemVideo is the premier AI platform for long-form marketing video creation and optimization. Built for the attention economy, it helps global brands communicate value, build trust, and drive growth ...

To Integrate AI into existing workflows successfully requires experimentation and adaptation. The tools don't replace how you ...