A new study from Goa Institute of Management questions the effectiveness of user-generated social media content in driving ...

Study reveals user-generated content has no direct impact on brand engagement. Firm-generated content is key for building trust and loyalty.

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The social media landscape is 2025 has been dominated by AI conversations, a potential TikTok ban and the creator economy boom. Heading into 2026, Marketing Week has identified the key trends that ...

CTV is no longer a niche or experimental channel. In 2026, it will earn its place as a core part of the performance media mix ...

The business is Dublin-based and, apart from Hefferon, it employs a marketing professional part-time to handle social media ...

Business owners are scaling their social media presence faster than ever by using AI-powered video tools to create faceless shorts that post automatically across TikTok, Instagram Reels, and YouTube ...

A study by the Goa Institute of Management explores how firm-generated content on social media elevates brand engagement and trust, contrasting user-generated content which shows lesser impact. The ...

Social media experts say the latest influencer controversy shows users are growing tired of overconsumption and luxury ...