Nielsen’s November 2025 Media Distributor Gauge revealed a complex television landscape defined by live sports, strategic ...

A wealth of holiday titles, both new and old, make up more than a third of the month’s total movie viewing, whether it’s ...

New multi-year deal integrates Roku’s data to fuel Nielsen’s measurement suite. Roku gains access to Nielsen’s streaming ratings, showing The Roku Channel is the #2 streamin ...

Hispanic audiences are taking control of the way they shape their own media experiences, driving trends and redefining how content is created and consumed. As this powerful consumer group adapts and ...

The marketing ecosystem continues to expand, offering an ever-growing set of tools, data sources, and analytics platforms designed to connect investments to measurable outcomes. Organisations are ...

Content associated with live game airings enable existing fans to engage more deeply with their favorite sports while also serving as entry points for new viewers – and nascent fans. To help TV ...

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NFL Games Drive Broadcast Sports to Record High TV Usage, Fuel Double-Digit Growth For Multi-Platform Distributors on Peacock and Paramount+ November Yields Five of Top 10 Most Streamed Days on Record ...

During this interval, streaming comprised the majority of ad supported TV (46.4%), followed by cable (27.2%) and broadcast (26.4%), per Nielsen. NEW YORK – December 9, 2025 – Fueled by football season ...

During November, streaming’s share of TV viewing in Mexico settled at 24.2%, an increase of +0.5 share points from the previous month. Disclaimer: YUMI TV, Streaming Ratings Transition Database – ...