From global TikTok crazes to India’s ingenious dupe culture, consumerism became performance art: fast, flashy and fleeting, ...

ASMR (Autonomous Sensory Meridian Response) is increasingly recognized as an effective tool for promoting relaxation and sleep. This session explores the soothing effects of tapping, scratching, and ...

Daniel Shepherd does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...

Shhh… can you hear that? A gentle whisper, a soft tapping, the rustle of paper — sounds so ordinary, yet oddly satisfying. For millions worldwide, this isn’t ...

ASMR has become all the rage on social media recently - with bizarre videos of people whispering into a microphone or tapping something to create a soothing sound surging in popularity. And now, ...

The autonomous sensory meridian response (ASMR) could help you access an altered sense of consciousness, research suggests. Oxytocin, colloquially known as the love hormone, is largely responsible for ...

Every other Friday, the Outside/In team answers one listener question about the natural world. This week's question comes from Maria calling from Seattle. "When I was a kid, occasionally my dad would ...

April 9 is International ASMR Day, a celebration of all things soothing, whispery, and gently tap-tap-tapping into your nervous system in an oh-so-pleasing way. Whether you're already deeply familiar ...

Ever stumbled upon a video of a stranger whispering into a microphone, tapping random objects, playing with slime, or devouring an feast of crunchy fried chicken and fiery Budak ramen noodles?

Don't expect me to fall asleep without my nightly cranial nerve exam. At this point, ASMR videos are a staple in my bedtime routine, and I swear they work better than melatonin. I can't tell you how ...