The Texas Longhorns have memories (and pictures) of a lifetime after walloping the Michigan Wolverines in the Cheez-It Citrus ...

Arch Manning as 'Prince Cheddward?' Steve Sarkisian crowned? Watch some of the wild Texas Football celebrations after the ...

The Wolverines couldn't hold onto a 3-point 3rd-quarter lead after Bryce Underwood threw three interceptions in the 2nd half.

The No. 18-ranked Michigan Wolverines fell to the Texas Longhorns 41-27 in the 80th rendition of the Cheez-It Citrus Bowl ...

You might be surprised that some of your favorite cheese-flavored snacks have been around for over a hundred years. These are ...

Cheez-It and Wendy’s launch limited-edition Baconator Crackers this July Features 100 percent real cheese with Applewood smoked bacon flavor Available in stores and online with exclusive bundle and ...

Cheez-It has decided to roll out a hefty menu for their sponsorship in the 2025 Citrus Bowl, as they unveiled a number of items, but one stood out among the set. During the game, for those bold enough ...

The Cheez-It Citrus Bowl is stepping up its game for the Texas Longhorns versus the Michigan Wolverines. The bowl game, which kicks off at 3 p.m. on Dec. 31 at Camping World Stadium in Orlando, ...

The new snack line combines 100% real cheese with a more satisfying crunch and 3D shape. Cheez-It Crunch is a new, bold snack line that combines 100% real cheese with a more satisfying crunch and a 3D ...

When fans descend on Orlando’s Camping World Stadium Dec. 31 for the Cheez-It Citrus Bowl, it marks a major fan experience opportunity for the popular cracker brand. This year that includes a range of ...

The brand’s Citrus Bowl takeover promises big energy, bigger personality, and a fan-favorite mascot stepping back into the spotlight. Cheez-It is debuting Cheez-It–crusted turkey legs at the Citrus ...

The Citrus Bowl is celebrating its fourth year with Cheez-It as its naming sponsor with a cracker-themed concession stand option. The upcoming New Year's Eve matchup between No. 18 Michigan and No. 13 ...