Spending time around children this holiday season? USA TODAY defined four Gen Alpha slang phrases to know ahead of your ...

This holiday season, Gen Alpha (roughly ages 7 to 14) is emerging as an influential — and lucrative — consumer group with shopping behaviors that look nothing like those of those of previous ...

It may seem crazy to be talking seriously about children’s brand expectations, but as Gen Z edge towards thirty and the first wave of Gen Alpha hit fifteen, their entry into adulthood is rolling in ...

Artur is a copywriter and SEO specialist, as well as a small business owner. In his free time, he loves to play computer games and is glad that he was able to connect his professional career with his ...

Ho left Wall Street and launched her skincare and haircare brand Evereden in 2018. Evereden’s sales skyrocketed from the start — and continued amid the “Sephora kids” craze. Now, the brand is using ...

Generation Alpha is the largest generation ever. Totaling two billion children, it encompasses anybody currently aged 0–15 years old—those born between 2010 and 2025. This is the first fully digitally ...

Locket, a private social networking app for friends, has scored a win with Gen Alpha users following the launch of its latest feature, Rollcall. The app, which lets friends share photos that then ...

NASHVILLE, Tenn. (WKRN) — Does it ever feel like kids and teens are speaking in a different language? Have you ever had to look up the latest slang used by Generation Alpha? You’re not alone. Word ...

Gen Z is about to get some serious competition for all the research and marketing attention that the retail industry has lavished on it for the past ten years. The oldest Gen Z-ers were just becoming ...

If you’ve spent some time around a member of Generation Alpha lately, you’ve likely heard them use some pretty strange-sounding slang. Generation Alpha, consisting of those born from the year 2010 ...