Black Book's approach is designed as a practical countermeasure. By maintaining year--round validity, applying audit-supported validation, and refining KPI definitions and weightings on a defined ...

Claims of leaps in quantum computing are made almost daily, but progress is hard to judge when each research group uses its own mixture of hardware, algorithms and evaluation metrics, making it near ...

Physical goods GMV increased by 35% year-over-year for the Two Months Ended November 30, 2025; excluding corporate sales, physical goods GMV grew 41% year-over-year Nigeria continued to perform ...

Ask senior executives whether trust is an important part of leadership and you’ll get emphatic agreement that it is. In my interviews with over 70 senior leaders across multiple sectors, every CEO I ...

Dr. Anna Harrison is CEO of RAMMP and inventor of the ADORE Process™, a patented system for building trust and driving digital conversion. In my previous article, I made the case for why trust, not ...

For years, marketers measured digital success through impressions, backlinks and clicks. If you ranked high in search results and won the click, you had visibility and control of the funnel. But that ...

Is cost per conversion really your most important key performance indicator (KPI)? Many campaigns treat it that way. But when efficiency becomes the goal instead of a guardrail, you risk starving your ...

Kellanova, in partnership with data firm Vidmob and MMA Global, has found it can more quickly connect the dots between campaign creative and business outcomes by leveraging artificial intelligence to ...

The way your organization manages its risk tolerance and regulatory factors are key performance indicators (KPIs) for assessing your cybersecurity posture. The most critical KPI is the specific time ...

CMOs have among the shortest tenures in the C-suite. It’s not because most are bad at marketing. It’s because they struggle to connect marketing’s impact to the business outcomes that finance and ...