A new study from Goa Institute of Management questions the effectiveness of user-generated social media content in driving ...

Study reveals user-generated content has no direct impact on brand engagement. Firm-generated content is key for building trust and loyalty.

Business owners are scaling their social media presence faster than ever by using AI-powered video tools to create faceless shorts that post automatically across TikTok, Instagram Reels, and YouTube ...

You can also use tools such as https://verify.contentauthenticity.org/ to check whether the video contains C2PA metadata.

Social media platforms have opened new doors for brands to reach audiences at a fraction of the cost of traditional marketing ...

CTV is no longer a niche or experimental channel. In 2026, it will earn its place as a core part of the performance media mix ...

Adding one specialist role to your digital marketing team could make all the difference in 2026, according to social media expert Nathan Jun Poekert. It’s a job title that, at most companies, may not ...

Here are 10 in-demand skills you can master within 30 days, from data analysis to chatbot development, to expand your job options and boost your pay.

If you’ve been dragging your feet on social media or just randomly posting here and there without a real plan, 2026 might be the year it finally catches up to you. While you’ve been overthinking ...

Preteens using increasing amounts of social media perform poorer in reading, vocabulary and memory tests in early adolescence compared with those who use no or little social media. That's according to ...

Documents show that ICE plans to hire dozens of contractors to scan X, Facebook, TikTok, and other platforms to target people for deportation. United States immigration authorities are moving to ...